Category experience

FMCG

Led social media strategy, influencer engagement, content development, and campaign strategy to develop workable social strategies for a suite of brands in AsiaPac.

ENTERTAINMENT

Designed, & led, a workshop to discover positioning, UX, and product purpose for the largest film festival in Australia. Worked in tandem with the client team to go from brief to working prototype in five days.

NON-PROFIT

Worked with non-profit The Smith Family to develop a social media strategy to build empathy, education consumers about TSF's mission, and increase donations. 

EDUCATION

Led workshops to uncover new digital product opportunities for a leading executive coaching company. 

PERSONAL CARE

Led social media strategy, content development, and campaign strategy to develop workable social strategies for a suite of brands within one of the world's largest personal care portfolios..

SERVICES

Contributed as product and technology strategist to pitch on service design, technology strategy, product development and organisational design for Australia's largest franchised non-invasive cosmetic rejuvenator.

ORG DESIGN

Led brand positioning, strategy, and organisational implications for agency in the midst of change in direction, with key outputs being pitch materials, induction guides, and hiring & retention strategies.

BEAUTY

Pitched and won tech beauty brand Laser Clinics Australia for service design, technology strategy, and product design.

RECRUITMENT

Currently prototyping a tool to help hiring managers interview and recruit diverse candidates objectively.