I RESEARCH AND DOCUMENT UNMET NEEDS

The most useful knowledge about human behaviour is based on people's lived experiences.

I design research, experiments, exercises and workshops to get information out of humans, internal documents, and user and put them onto paper in a way that others can understand. I use this information alongside traditional research like brand tracking, web analytics and sales information to inform decisions about service design, user experience and user interface solutions.

Why do exercises? Why not just take the brief and run?

With any new business venture (inside an existing business or in a startup), there's a wide range of stakeholders who need to be involved in the decision making process. These stakeholders are often very diverse. There's a lot of untapped knowledge that's sitting in people's heads: my job is to help get it out and make sense of it - exercises are a really good way to do this and help make the information accessible to everyone. Because there are several different learning styles, I use different methods that cater to visual, audio, and kinesthetic learners. Democratizing the sharing of information with exercises like post-it notes, card sorting, and dot-mapping also helps introverts and extroverts communicate better (and if that interests you, watch this TED talk or read this book!).