Howdy, Amanda here. I’m a fractional chief brand & creative officer.

Howdy, Amanda here. I’m a fractional chief brand & creative officer.

Howdy, Amanda here. I’m a fractional chief brand & creative officer.

I bridge the gap between strategy and creative to build brands that impact the bottom line. CMOs, VPs of marketing and founders hire me to support their business objectives with brand strategy that defines new categories (or challenges existing ones). Once the strategic foundations are laid, I build and coach creative teams to ship emotive, compelling creative that drives business results.

I bridge the gap between strategy and creative to build brands that impact the bottom line. CMOs, VPs of marketing and founders hire me to support their business objectives with brand strategy that defines new categories (or challenges existing ones). Once the strategic foundations are laid, I build and coach creative teams to ship emotive, compelling creative that drives business results.

I bridge the gap between strategy and creative to build brands that impact the bottom line. CMOs, VPs of marketing and founders hire me to support their business objectives with brand strategy that defines new categories (or challenges existing ones). Once the strategic foundations are laid, I build and coach creative teams to ship emotive, compelling creative that drives business results.

Get to know me >

Get Started

Roles I play 🛠️

-2IC to CMO

-2IC to CMO

-2IC to CMO

-Adviser to founders

-Adviser to founders

-Adviser to founders

-Strategic partner to world class design studios

-Strategic partner to world class design studios

-Strategic partner to world class design studios

-Mentor & coach to creatives

-Mentor & coach to creatives

-Mentor & coach to creatives

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Results 🛠️

Brand strategy, brand narrative direction, performance marketing, OOH, digital product, internal communications, PR

Brand strategy, brand narrative direction, creative strategy

Brand strategy, brand narrative direction, OOH, creative strategy

Capabilities

Brand strategy

Brand narrative direction

Creative direction

C-Suite collaborator

What other people say

"If you want to create a compelling brand, hire a strategist. If you want a brand that creates change, hire Amanda." - Nick Rudenno, Design Director, SumDay

"Think of your favorite product. Now imagine how you would tell your best friend about that product. Amanda is the reason you have a story to tell." Oli Bussell, Creative Director

Awards

10 x D&AD pencils

3 x Australian Graphic Design Association Awards

Let's get to know each other.