Hi, I'm Amanda. When I'm not running or reading, you can catch me embroidering, coaching middle schoolers, or converting my RAV4 into an adventure mobile.

Hi, I'm Amanda. When I'm not running or reading, you can catch me embroidering, coaching middle schoolers, or converting my RAV4 into an adventure mobile.

Hi, I'm Amanda. When I'm not running, you can catch me embroidering, coaching middle schoolers, or converting my RAV4 into an adventure mobile.

First, my creds: I’ve spent the last 13 years building, repositioning and growing brands in-house and at agencies, working with incredible creatives and picking up some global design awards along the way. 


I connect creative with brand strategy to drive growth. I’m ready to roll up my sleeves and manage the full execution of your brand - from strategy to brand guidelines, from first creative hire to managing creative teams, to concepting and executing on how your brand will exist in culture and in the wild.


When I’m on your team, I’m all in. My teammates will tell you that I’ll do a lot in the name of research: I’ll go to the ends of the earth (ok, Tasmania), chat up locals in pubs and cafes, attend artist retreats in the Tasmanian rainforest, volunteer to be interviewed on local radio stations, go for helicopter rides, and consume an eye-watering number of documentaries, podcasts, cassette tapes (yes, really) and books.

That unconventional commitment and curiosity has led my clients to unconventional activities and exceptional outcomes: making a pension fund appealing to young climate activists (and Australia’s fastest growing pension fund), getting 3100 businesses to strike for the climate, and turning Tasmaian locals into brand advocates to drive tourism.

I’ve spent most of my career building brands for startups and community-oriented organizations –so I base my approach on giving you practical actionable strategies that a budget conscious startup or organization can actually execute. 


I believe brands should be future oriented, actively participating in positive and progressive cultural moment, and applying ethical, sustainable design to solve meaningful problems. And I believe those brands are built by happy, psychologically safe teams.

My ultimate goal: build a usable, creative brand strategy that gives you clarity for long term brand building and the flexibility and bottom line impact necessary for a rapidly growing business.


Let’s chat!