Howdy, Amanda here. I’m a fractional chief brand & creative officer.
Howdy, Amanda here. I’m a fractional chief brand & creative officer.
Howdy, Amanda here. I’m a fractional chief brand & creative officer.
I bridge the gap between strategy and creative to build brands that impact the bottom line. CMOs, VPs of marketing and founders hire me to support their business objectives with brand strategy that defines new categories (or challenges existing ones). Once the strategic foundations are laid, I build and coach creative teams to ship emotive, compelling creative that drives business results.
I bridge the gap between strategy and creative to build brands that impact the bottom line. CMOs, VPs of marketing and founders hire me to support their business objectives with brand strategy that defines new categories (or challenges existing ones). Once the strategic foundations are laid, I build and coach creative teams to ship emotive, compelling creative that drives business results.
I bridge the gap between strategy and creative to build brands that impact the bottom line. CMOs, VPs of marketing and founders hire me to support their business objectives with brand strategy that defines new categories (or challenges existing ones). Once the strategic foundations are laid, I build and coach creative teams to ship emotive, compelling creative that drives business results.

Get to know me >
Get Started
Roles I play 🛠️
-2IC to CMO
-2IC to CMO
-2IC to CMO
-Adviser to founders
-Adviser to founders
-Adviser to founders
-Strategic partner to world class design studios
-Strategic partner to world class design studios
-Strategic partner to world class design studios
-Mentor & coach to creatives
-Mentor & coach to creatives
-Mentor & coach to creatives




































See More Work
Results 🛠️
Brand strategy, brand narrative direction, performance marketing, OOH, digital product, internal communications, PR

Brand strategy, brand narrative direction, creative strategy
Brand strategy, brand narrative direction, OOH, creative strategy
Capabilities


Brand strategy


Brand narrative direction


Creative direction


C-Suite collaborator
Awards


10 x D&AD pencils

3 x Australian Graphic Design Association Awards