First, my creds: I’ve spent the last 13 years building, repositioning and growing brands in-house and at agencies, working with incredible creatives and picking up some global design awards along the way.
I connect creative with brand strategy to drive growth. I’m ready to roll up my sleeves and manage the full execution of your brand - from strategy to brand guidelines, from first creative hire to managing creative teams, to concepting and executing on how your brand will exist in culture and in the wild.
When I’m on your team, I’m all in. My teammates will tell you that I’ll do a lot in the name of research: I’ll go to the ends of the earth (ok, Tasmania), chat up locals in pubs and cafes, attend artist retreats in the Tasmanian rainforest, volunteer to be interviewed on local radio stations, go for helicopter rides, and consume an eye-watering number of documentaries, podcasts, cassette tapes (yes, really) and books.